Starting later this year, Lexus vehicles will be delivered with a system that allows the company to communicate directly with drivers. However, there are concerns that the audio messaging service may turn out to be an in-car version of something everyone is already familiar with: spam.
Drivers will be able to tell if they have any new messages when they start the car, but they don't necessarily have to listen to them right away. The company has stated that they understand some people prefer to think of their vehicle as a cocoon and would therefore not want to have anything sent to them. However, messages could include lifestyle info similar to what owners already read in the magazine they receive from Lexus, so they may prove to be more appreciated than some critics think.
USA Today covers the full story here.